The Nielsen Ratings,compiled by AC Nielsen Media Research,are an Example

question 67

Multiple Choice

The Nielsen ratings,compiled by AC Nielsen Media Research,are an example of which type of research?

• A)custom
• B)ad hoc
• C)qualitative
• D)syndicated

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Definitions:

Thematic Apperception Test

a projective psychological test that assesses a person's patterns of thought, attitudes, observational capacity, and emotional responses to ambiguous test materials.

Locus of Control Test

A psychological assessment that measures individuals' belief about the extent to which they can control events affecting them.

Sensation Seeking Scale

A psychological tool developed to measure an individual's propensity to seek varied, novel, complex, and intense sensations and experiences.

Expected Success

The anticipation or belief that one will successfully achieve a given task or goal based on previous experiences or statistical likelihood.