Which of the Following Is an Example of an External

question 18

Multiple Choice

Which of the following is an example of an external user of marketing research?

• A)the company's vendor's
• B)senior management
• C)human resources management
• D)manufacturing
• E)Information Resources, Inc.

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Definitions:

Defense Mechanisms

Defense mechanisms that operate below the level of consciousness to fend off anxiety linked to unacceptable emotions or ideas.

Trait Theorists

Psychologists who study personality, focusing on identifying and measuring individual traits or characteristics.

Cluster

A collection or grouping of similar items, individuals, or events closely located or occurring together.

Dimension

A measurable extent of some kind, such as length, width, depth, or height, or an aspect or feature of a situation.