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All of the following firms represent the front line of the research industry except
What?
Music Preference
An individual's tendency to favor certain types of music over others.
Spotlight Effect
The cognitive bias that causes people to overestimate how much others notice their appearance, behaviors, or mistakes.
The Big Five
A model describing five broad personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Personality Traits
Enduring characteristics or behaviors that define an individual's patterns of thought, feeling, and behavior.
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