To Test the Effectiveness of Changes in an Advertising Campaign,a

question 2

Multiple Choice

To test the effectiveness of changes in an advertising campaign,a marketing research firm decides to implement certain changes in Atlanta,other changes in Dallas,and no change to the ad campaign in Denver.With regard to the products in question,the purchasing propensities in the three cities are equal.What type of research design is the marketing research firm invoking?

• A)exploratory study design
• B)observational study design
• C)descriptive study design
• D)causal study design
• E)all of the above

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Definitions:

Short-Term Goals

The specific plans of action for the things you would like to accomplish right now or in the immediate future.

Long-Term Goals

Those things you decide to work for after developing a life plan for the future.

Taking Responsibility

The act of acknowledging and accepting the choices you have made, the actions you have taken, and the results they have led to.

Setting Priorities

Deciding ahead of time which tasks are the most, and least, important.