In Analyzing the Effects of Shelf Placement on Sales,shelf Placement

question 34

Multiple Choice

In analyzing the effects of shelf placement on sales,shelf placement of the product is the _______.

• A)independent variable
• B)dependent variable
• C)spurious variable
• D)temporal variable
• E)none of the above

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Definitions:

Need for Power

A psychological trait described by David McClelland as the desire to influence, teach, or encourage others to achieve.

Need for Affiliation

The desire to form connections with others and be part of a group or community.

Need for Competence

An individual's intrinsic desire to be effective in dealing with the environment and to master complex tasks.

Intrinsic Motivation

A drive to perform an activity for its inherent satisfaction rather than for some separable outcome or external reward.