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You are part of a consulting team that is doing a marketing research project for a businessman in a small community.The proposal is in the final stages as it is being written and prepared for presentation.You hear one of the consultants remark "the proposal should be written in as much detail,especially statistical detail,and as eloquently as possible.The thicker the proposal; the better.We want them to know they are getting their money's worth." How would you respond to your colleague's statement?
Subculture
A subgroup within a broader society that typically has differing values or interests compared to the dominant cultural norms.
Dominant Culture
The prevailing culture in a society, which holds majority power and influences social norms, values, and practices.
Rationalization
The process of replacing traditional and spontaneous methods of organization with calculated, efficient, and logical processes.
Max Weber
A German sociologist, philosopher, and political economist who profoundly influenced social theory and the discipline of sociology itself, notably with his analysis of modern Western society.
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