American Express Regularly Stuffs Its Monthly Statements with Combinations of Products

question 54

Multiple Choice

American Express regularly stuffs its monthly statements with combinations of products depending upon customer characteristics.This data mining application is referred to as _______.

• A)customer retention
• B)customer abandonment
• C)market basket analysis
• D)customer acquisition
• E)none of the above

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Definitions:

Fake News

False or misleading information presented as news, often spread on the internet or through other media to deceive and manipulate public opinion.

Third-person Effect

A social psychological phenomenon where individuals tend to believe that others are more influenced by mass media messages or persuasive communications than they are themselves.

Fear-based Messages

Communications aimed at eliciting fear in order to influence behavior or attitudes towards a particular action or outcome.

Autokinetic Effect

A visual phenomenon where a stationary point of light in a dark room appears to move because of small, involuntary eye movements.