Jiffy Lube Keeps Records of Its Customers and Notifies Them

question 12

Multiple Choice

Jiffy Lube keeps records of its customers and notifies them when it is time for an oil change.This is an example of _______.

• A)an internal database
• B)data mining
• C)URL marketing
• D)database marketing
• E)none of the above

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Definitions:

Random Variable

A variable whose possible values are outcomes of a random phenomenon, often used in probability and statistics.

Soft Drink

A non-alcoholic beverage usually carbonated, sweetened, and flavored, including sodas and cola drinks.

Different Prices

The phenomenon that occurs when a seller sets varied prices for the same product in different markets or purchase contexts, often reflecting variations in demand elasticity.

Risk-Loving

A personality trait or behavior of individuals who prefer or seek out risk in their investment choices, with the potential for high returns.