When a Computer File of a Company's Customers and Their

question 12

Multiple Choice

When a computer file of a company's customers and their buying patterns is used to create a marketing mix aimed at specific customers,this is an example of:

• A)an experiment.
• B)a focus group.
• C)database marketing.
• D)exploratory research.
• E)a marketing research aggregator.

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Definitions:

Brain's Reward Centers

Areas in the brain, including the limbic system, involved in motivation, pleasure, and reinforcement learning, which are activated by rewarding stimuli.

Narcissistic Behaviors

Actions characterized by an excessive interest in or admiration of oneself and one's physical appearance.

In-person Relationship Formation

The process of building and developing relationships through direct, face-to-face interaction.

Ostracism

The exclusion or rejection from a group or society by general consent.