When a Computer File of a Company's Customers and Their

question 12

Multiple Choice

When a computer file of a company's customers and their buying patterns is used to create a marketing mix aimed at specific customers,this is an example of:

• A)an experiment.
• B)a focus group.
• C)database marketing.
• D)exploratory research.
• E)a marketing research aggregator.

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Definitions:

Money Market Equilibrium

The state where the supply of and the demand for money balances, resulting in economic stability at a given interest rate.

Interest Rate

The amount charged by lenders to borrowers for the use of assets, expressed as a percentage of the principal, or the amount earned by an investment.

Quantity of Money

The total amount of money in circulation or in existence in a country or the economy at a specific time.

Recessionary Gap

The difference between the real GDP and the potential GDP of an economy, indicating a situation where resources are underutilized.