Which of the Following Is Not an Advantage of Qualitative

question 15

Multiple Choice

Which of the following is not an advantage of qualitative research over quantitative research?

• A)greater ability to probe
• B)easier to provide visual and audio aids
• C)results are projectable to the population under study
• D)research design provides more flexibility
• E)All of the above are advantages of qualitative research over quantitative research.

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Definitions:

Relevant Information

Information that is applicable to the current decision-making process, characterized by its ability to influence the outcome of the decision.

Take Marketing Actions

The process of implementing strategies and measures to promote and sell products or services.

Develop Findings

The process of analyzing data and drawing conclusions from research or investigation.

Collect Relevant Information

The process of gathering appropriate and necessary data and facts pertinent to a specific topic or issue.