If the Goal of the Research Was to Provide a Demographic

question 13

Multiple Choice

If the goal of the research was to provide a demographic and lifestyle profile of a heavy user of a product,then the preferred type of research would be _______.

• A)quantitative research
• B)qualitative research
• C)process analysis
• D)formal analysis
• E)none of the above

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Definitions:

Stakeholder Group

A collection of individuals or organizations that have an interest or concern in the decisions and activities of a business.

Primary

Refers to being first in order of importance or the initial stage of a process or activity.

Critical Product Component

An essential part or element of a product that significantly impacts its performance or quality.

Tangible Asset

Physical assets that have a value and exist in a physical form, such as machinery, buildings, and land.