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A Client Needs a Survey Done Quickly,and Is on a Limited

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Essay

A client needs a survey done quickly,and is on a limited budget.The clients target market consists of persons from 25-to-54 years old.You suggest an email questionnaire survey.Your colleague argues that Internet samples never produce representative samples,because so many households are not online.How would you respond to your colleague,and why would an email survey produce the data needed,given your time and budgetary constraints?


Definitions:

Problem-solving Strategies

Methods and approaches used to tackle problems and find solutions.

Divergent Thinking

An approach or technique employed to produce inventive ideas through the investigation of numerous potential answers.

Average IQ

A statistical measure that represents the intelligence level of an individual relative to the population, with the average typically set at a score of 100.

Lewis Terman

An American psychologist best known for his work on intelligence testing and the Stanford-Binet IQ test.

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