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Facial Action Coding Service (FACS)is especially valuable when the client wants to evaluate rationally based advertising.
Precise Definition
An exact and clear explanation or description of a concept, term, or phenomenon.
Confession Evidence
Testimony or statements admitting to criminal activity, which can be used as evidence in court to support the prosecution’s case against the defendant.
Indicator
A measure or metric used to evaluate or predict the performance, health, or quality of something.
Guilt
A feeling of having done wrong or failed in an obligation, often associated with moral and legal judgment.
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