Which of the Following Is Not a Benefit of Test

question 20

Multiple Choice

Which of the following is not a benefit of test marketing?

• A)estimate of market potential
• B)exposure of the new product to the competition
• C)identification of weak areas of the marketing mix
• D)provide management with strategic information about product performance
• E)All of the above are benefits of test marketing.

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Definitions:

Opening Lines

The initial sentences of a speech, presentation, or written document, crucial for grabbing attention and setting the tone.

Indirect Approach

This strategy in communication entails providing background information and supporting details before presenting the main point.

Negative Message

Communication that delivers bad news or delivers information likely to disappoint or upset the recipient.

Obscure Bad News

Strategically minimizing the visibility or understanding of negative information or developments.