The Key Factor in Making True Experimental Designs More Valid

question 5

True/False

The key factor in making true experimental designs more valid than pre-experimental designs is randomization of the independent variable.

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Definitions:

Conjoint Analysis

A statistical technique used in market research to determine how consumers value different attributes that make up a product or service.

Trade-Offs

The process of balancing conflicting needs or benefits in a given situation, often requiring compromise.

User Benefits

Advantages or positive outcomes that end-users experience from using a product, service, or system.