When Wendy's Tracks the Profits of Its "Single Hamburger" Versus

question 9

Multiple Choice

When Wendy's tracks the profits of its "single hamburger" versus a test market result of a new product (a hot dog) to determine the impact on profits of adding the hot dog to the menu,Wendy's is testing for a(n) :

• A)quasi-effect.
• B)contamination effect.
• C)multiple time-series effect.
• D)cannibalization rate.
• E)one-shot effect.

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