Suppose You Were Evaluating Preferred Attributes in an Automobile

question 17

Multiple Choice

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?

• A)constant sum
• B)purchase intent
• C)rank order
• D)semantic differential
• E)none of the above

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Definitions:

Globalization

A process by which businesses, cultures, and information spread internationally, leading to a more interconnected world.

Peripheral Capitalist Country

A term used in world-systems theory to describe countries that are not dominant in the global economy, often exploited for their resources by more developed countries.

Core Capitalist Country

A highly developed, industrialized country that is a central force in the global economic system.

Core Peripheral Country

A concept in world-systems theory describing countries that dominate in terms of advanced technology, financial resources, and economic influence, as opposed to peripheral countries that are dependent and exploited.