If a Market Researcher Was Constructing Questions to Address Sensitive

question 21

Multiple Choice

If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?

• A)direct
• B)indirect
• C)balanced
• D)unbalanced
• E)none of the above

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Definitions:

Variable Costs

Costs that change in proportion to the level of production or sales volume, such as raw materials and labor expenses.

Square Feet

A measurement of area used primarily in the United States, defined as the area of a square with sides of one foot in length.

Bouquets

An arrangement of flowers that are typically gathered at the stems and often used as gifts or decorations.

Variable Costs

Costs that change in proportion to the level of output or activity in a business.