A Market Researcher Wants to Know Which Attributes of a Hotel

question 4

Multiple Choice

A market researcher wants to know which attributes of a hotel impact consumers' choice of a hotel chain.Which type of attitudes should s/he measure?

• A)cognitive
• B)consumer
• C)direct
• D)determinant
• E)none of the above

---

Definitions:

Arousal Associated

Related to a condition of heightened physiological and psychological activity or alertness.

Emotional State

Encompasses a person's current feelings and mood, which can affect perception, decision-making, and behavior.

Spillover Effect

The phenomenon where the effects of one event extend to affect other areas or domains, often in an unrelated context.

Emotional Volatility

A state characterized by rapid, frequent, and intense fluctuations in emotional states, affecting a person's behavior and relationships.