A(n)_________ Scale May Be Used If Previous Research Has Shown

question 26

Multiple Choice

A(n) _________ scale may be used if previous research has shown that attitudes toward a particular brand are generally positive.

• A)unbalanced
• B)balanced
• C)purchase intent
• D)semantic differential
• E)none of the above

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Definitions:

Preventing Crime

Actions or strategies designed to stop criminal activities before they occur.

Draconian

is an adjective describing extremely harsh and severe laws or measures, originally referring to the rigorous code of Draco in ancient Athens.

Perceptual Studies

An interdisciplinary field of research focused on understanding how organisms perceive and interpret the world around them, involving psychology, neuroscience, and philosophy.

Surveys

Surveys are methods of gathering data and opinions from a sample of individuals, used to understand behaviors, attitudes, and characteristics of a larger population.