Which Type of Scale Would Be Least Helpful to the Researcher

question 49

Multiple Choice

Which type of scale would be least helpful to the researcher who wants to know how intensely respondents feel about a brand?

• A)Likert
• B)constant sum
• C)rank order
• D)semantic differential
• E)none of the above

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Definitions:

Bond Discount

The financial difference that arises when a bond is sold for an amount below its official face value.

Straight-line Method

A technique for determining depreciation or amortization by uniformly distributing the asset’s cost throughout its lifespan.

Unamortized Discount

The portion of a bond discount that has not yet been amortized to interest expense over the bond's life.

Redeemed

The act of exchanging a financial security, such as a bond, for its cash value before or at its maturity date.