Suppose You Were Evaluating Preferred Attributes in an Automobile

question 17

Multiple Choice

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?

• A)constant sum
• B)purchase intent
• C)rank order
• D)semantic differential
• E)none of the above

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Definitions:

Motivational Biases

Distortions in perception or judgment caused by personal desires, needs, or emotions rather than evidence or reason.

Authority

A recognized or official power or right to make decisions, dictate actions, or enforce obedience.

Credibility

The quality or power of inspiring belief; how trustworthy or believable a person, concept, or piece of information is perceived to be.

Professor's Lecture

This term describes an educational talk or presentation given by a professor or lecturer, typically within a college or university setting, to convey knowledge about a particular subject.