If a Market Researcher Was Constructing Questions to Address Sensitive

question 21

Multiple Choice

If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?

• A)direct
• B)indirect
• C)balanced
• D)unbalanced
• E)none of the above

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Definitions:

Business Selling

The process of selling products or services directly to other businesses rather than individual consumers.

Sales Call

A communication method, often a phone call or face-to-face meeting, initiated by a sales representative towards a potential buyer to sell a product or service.

Small Talks

Casual or informal conversation about non-essential or trivial topics, often used to initiate social interaction.

Competitors' Activities

Actions and strategies implemented by competing businesses in the market.