What Type of Scale Is Involved If Adult Women Are

question 5

Multiple Choice

What type of scale is involved if adult women are asked to place five brands of eye shadow in sequence so that "1" is assigned to the eye shadow with the highest-quality applicator,and "5" is assigned to the eye shadow with the lowest-quality applicator?

• A)Balanced scale
• B)Purchase intent scale
• C)Unbalanced scale
• D)Rank-order scale
• E)Paired comparison scale

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Definitions:

USB Port

A standard cable connection interface for personal computers and consumer electronics to transfer data and power.

Firewire

A high-speed interface for connecting peripheral devices to a computer, allowing for rapid data transfer.

Activate

To make active, cause to function or act.

Answering System

A programmed tool or system designed to provide answers to questions asked by users, usually based on a specific field of knowledge.