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What Type of Scale Is the Following in a Telephone

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What type of scale is the following in a telephone survey?
How would you rate the prices at Macy's department store in St.Louis?
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Price
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Definitions:

Coefficient Of Kurtosis

A measure of the "tailedness" of the probability distribution of a real-valued random variable.

Dispersion

A measure of the spread or variability of a set of values within a dataset.

Histogram

A graphical representation of the distribution of numerical data, using bars of different heights to show the frequency of data intervals.

Bimodal

Describes a distribution having two distinct peaks or modes, indicating the presence of two dominant groups or values within the dataset.

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