If an Internet Game Site Asks a Customer Who Has

question 10

Multiple Choice

If an Internet Game Site asks a customer who has purchased a new game the following question,what type of scale item is being used?
The registration process was simple.
Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree

• A)Forced choice scale
• B)Likert scale
• C)Stapel scale
• D)Unbalanced scale
• E)Constant sum scale

---

Definitions:

Content Validity

The extent to which a test measures all aspects of the concept or construct it intends to assess.

Psychological Test

A standardized measure of a sample of a person's behavior or mental processes, used to assess psychological constructs.

Personality Trait

Enduring characteristics or tendencies that influence an individual's behavior across different situations.

Reliability

The consistency of a measure, indicating the extent to which the same results can be obtained under similar conditions over time.