What Type of Scale Is the Following

question 15

Multiple Choice

What type of scale is the following?
Divide 50 points among the following characteristics in terms of their importance to you in your decision to purchase of a laptop computer.
_______ Price
_______ Memory
_______ Size of the monitor
_______ Brand name
_______ Keyboard

• A)Forced choice scale
• B)Itemized rating scale
• C)Constant sum scale
• D)Rank-order scale
• E)Nonbalanced scale

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Definitions:

Priming

A mental phenomenon in which experiencing one stimulus affects the reaction to another stimulus that follows, all happening without deliberate direction or awareness.

Nerve Cells

Basic building blocks of the nervous system, responsible for sending and receiving signals throughout the body.

Subliminally Presented Stimuli

Stimuli presented below the threshold of conscious perception, designed to influence behavior or thought without awareness.

Absolute Thresholds

The minimum level of stimulus intensity needed for a stimulus to be perceived.