What Type of Scale Is the Following in a Telephone

question 2

Multiple Choice

What type of scale is the following in a telephone survey?
How would you rate the prices at Macy's department store in St.Louis?
+3
+2
+1
Price
─ 1
─ 2
─ 3

• A)Likert scale
• B)Forced choice scale
• C)Stapel scale
• D)Unbalanced scale
• E)Semantic differential scale

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, often used to measure the precision of a sample mean.

Margin of Error

A statistic expressing the amount of random sampling error in a survey's results, indicating a range within which the true population parameter is likely to lie.

Confidence Interval

A set of values obtained from sample data, which is expected to encompass the value of an unspecified population parameter.

Margin of Error

A statistic expressing the amount of random sampling error in a survey's results, representing the range within which the true population parameter is likely to lie with a certain degree of confidence.