When a Marketing Researcher Who Is Performing an Exploratory Research

question 17

Multiple Choice

When a marketing researcher who is performing an exploratory research study has
Researchers ask people in a shopping mall which brand of television they own and why they purchased that brand,and asks the researchers to survey 10 shoppers who own the RCA brand,15 shoppers who own the Toshiba brand,and 12 shoppers who own the Panasonic brand,what type of sampling procedure is being used?

• A)Simple random sample
• B)Area sample
• C)Systematic sample
• D)Quota sample
• E)Multi-stage area sample

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Definitions:

Net Asset Valuation

A method of valuing a company or an investment fund, calculated by subtracting total liabilities from total assets.

Net Income Determination

The process of calculating a company's total earnings after subtracting all expenses, including taxes and costs, from total revenues.

Accrual Accounting

An accounting method that records revenues and expenses when they are incurred, regardless of when cash transactions occur.

Cash Basis

An accounting method where revenues are recognized when cash is received and expenses are recognized when paid.