When a Marketing Researcher Who Is Performing an Exploratory Research

question 17

Multiple Choice

When a marketing researcher who is performing an exploratory research study has
Researchers ask people in a shopping mall which brand of television they own and why they purchased that brand,and asks the researchers to survey 10 shoppers who own the RCA brand,15 shoppers who own the Toshiba brand,and 12 shoppers who own the Panasonic brand,what type of sampling procedure is being used?

• A)Simple random sample
• B)Area sample
• C)Systematic sample
• D)Quota sample
• E)Multi-stage area sample

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Definitions:

Allostatic Load

The term refers to the “wear and tear” of the body due to prolonged activation of physiological stress responses.

Allostasis

The concept that different circumstances require different levels of physiological activation.

Activation

The process of initiating or stimulating an action or response by the nervous system or any biological mechanism.

Endocrine System

A network of glands that produce and release hormones directly into the blood to regulate the body's growth, metabolism, and sexual development and function.