A Researcher Is Conferring with a Client to Do a Telephone

question 27

Essay

A researcher is conferring with a client to do a telephone interview for a particular topic,which the researcher will subcontract to a field services firm for $10 per usable response.The researcher's client wants to be 95.44% confident of the results.Assume the sample proportions formula is appropriate,and that the level of tolerable sample error is 4%.The budget for data collection only offered by the client can be up to but not over $10,000.How many usable responses are needed for the given level of confidence and much will the subcontractor charge the market researcher for sampling? Is the budget for data collection large enough?

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Definitions:

Lightness Constancy

Refers to the ability of the human visual system to perceive the whiteness, grayness, or blackness of objects as constant under varying levels of illumination.

Perceptual Set

A mental predisposition to perceive one thing and not another, influenced by expectations, emotions, culture, and previous experiences.

Ponzo Illusion

A visual illusion where two horizontal lines of identical length appear to be of different lengths because of converging parallel lines.

Basal Metabolic Rate

The rate at which the body uses energy while at rest to maintain vital functions such as breathing and keeping warm.