Suppose in Our Sample Results We Find That Males Average

question 10

Multiple Choice

Suppose in our sample results we find that males average drinking five soft drinks per week, compared with six soft drinks per week for females. In the absence of additional analysis, what type of difference has been illustrated?

• A) statistical difference
• B) managerially important difference
• C) a difference of dispersion
• D) mathematical difference
• E) none of the above

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Definitions:

Marketing Efforts

Activities undertaken by a company to promote and sell its products or services to the target market.

Focal Point

The center of interest or activity in a space or composition that attracts attention.

System 1

Fast, automatic, intuitive thinking, as contrasted with slower, more analytical System 2 thinking, as identified in psychological research.

Nonconscious

Pertaining to mental processes and reactions occurring outside of and not available to conscious awareness.