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The Z-test is typically used for large samples that have greater than 30 respondents,while
the t-test is typically used for small samples that have less than 30 respondents.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the mind of target consumers relative to competitors.
Market Segmentation
The practice of dividing a target market into smaller, clearly identified segments of consumers with similar needs, characteristics, or behaviors.
Consumer Profiling
The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.
Repositioning
The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.
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