If a Marketer Wants to Correlate an Ordinal Ranking of TV

question 3

Multiple Choice

If a marketer wants to correlate an ordinal ranking of TV sets with the nominal scale variable gender,the marketer would have to use_____________.

• A)ANOVA
• B)Pearson's product-moment correlation
• C)z-test
• D)chi-square test
• E)none of the above

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Definitions:

Women in the Middle

Typically refers to women who are simultaneously managing roles as caregivers for both their children and aging parents.

Social Security

A government program that provides monetary assistance to people with inadequate or no income.

Retirement Benefits

Financial support, such as pensions or health insurance, provided to individuals who have ended their professional career, typically due to age.

Gender-typing

The process of associating certain attributes, roles, or interests with one gender over another often based on societal norms and stereotypes.