Examlex
Which of the following techniques is often used for concept testing of new products?
Reverse Marketing
A strategy where the consumer influences the supplier of a good or service, rather than the traditional supplier-to-consumer dynamic.
Untried/Unknown
Refers to methods, technologies, or concepts that have not been tested or verified, thus presenting an element of risk or uncertainty.
Decision Tree
A graphical representation used to make decisions, showing various outcomes from a series of related choices.
Evaluation Criteria
Standards or benchmarks used to assess the performance, quality, or suitability of products, services, or projects.
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