In a Perceptual Map,the Brands That Are Closer to Each

question 45

Multiple Choice

In a perceptual map,the brands that are closer to each other are perceived to be _____________ and the brands that are farther apart are perceived to be _____________.

• A)similar;different
• B)similar;in direct competition
• C)in direct competition;equal in performance
• D)different;in direct competition

---

Definitions:

Market Share

The percentage of total sales volume in a market captured by a brand or company, indicating its competitiveness and position relative to its competitors.

Uniformly Spread

An evenly distributed condition where resources, instances, or values are spaced out over a specified range or area with no concentration in any part.

Market Share

The percentage of an industry or market's total sales that is earned by a particular company over a specified time period.

Optimal Location

The most favourable geographical position for a business or facility based on factors like cost, accessibility, and market demand.