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Multiple discriminant analysis is useful when the dependent variable is metric.
Reputation
The general perception or opinion of the public or a specific group about an individual, organization, or entity.
Proactive Firms
Businesses that anticipate and act on future needs or changes, rather than reacting to events after they happen.
Profit
The financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes involved in maintaining the activity.
Market Share
The percentage of total sales revenue in an industry generated by a particular company.
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