Suppose a Marketer Was Trying to Predict the Sales (Y)of

question 4

Essay

Suppose a marketer was trying to predict the sales (Y)of a product for a given level of advertising (X₁)and sales performance (X₂).The resulting output was as follows:
Y = 2,300 + 34(X₁)+ 15.5(X₂)with a R² = .12
Given the above results,what would you suggest to the marketer?

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Definitions:

Prefrontal Cortex

The part of the frontal lobes of the brain involved in decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Amygdala

A part of the brain involved in experiencing emotions, particularly fear and pleasure.

Type A Personality

A temperament characterized by high levels of competitiveness, self-imposed stress, and a constant sense of urgency.

Hostility

Aggressive behavior or attitudes towards others, often stemming from anger or resentment.