Which of the Following Is Not Consistent with Contemporary Marketing

question 11

Multiple Choice

Which of the following is not consistent with contemporary marketing research reports?

• A)detailed paragraphs explaining results
• B)liberal use of graphs
• C)lots of bulleted information
• D)"minibites"
• E)All of the above are consistent with contemporary marketing research reports.

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Definitions:

Scientific Method

Method of investigation that uses the objective and systematic collection and analysis of empirical data to test theories and hypotheses.

Empirical Data

Information obtained through observation or experimentation that is used as a basis for inference or reasoning.

Systematic Collection

The organized gathering of data according to a defined process that follows a specific pattern or protocol.

Communicating Findings

The process of sharing the results of an analysis or research study with stakeholders or the scientific community.