Which of the Following Is Not a Key Factor in the Effective

question 26

Multiple Choice

Which of the following is not a key factor in the effective use of marketing research information?

• A)perceived credibility of the report by users
• B)perceived usefulness of the report by users
• C)degree of client/researcher interaction
• D)perceived credibility of the user of the report
• E)All of the above are key factors in the effective use of marketing research information.

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Definitions:

Gender

A social construct regarding roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Happiness

A state of well-being characterized by emotions ranging from contentment to intense joy.

Interaction Effect

The effect that arises when the impact of one independent variable on the dependent variable depends on the level of another independent variable.

Independent Variable

A variable that is manipulated or changed in an experiment to test its effects on the dependent variable.