Unlike a "Service, " a "Good

question 14

Multiple Choice

Unlike a "service, " a "good"

• A)is desirable
• B)uses resources to satisfy wants
• C)is physical and tangible
• D)is abundant and free
• E)is a resource

---

Definitions:

Word-of-Mouth Effects

The impact of person-to-person communication on the attitudes, beliefs, and behaviors of individuals regarding products, services, or ideas.

Consumer Contamination

The notion that a product loses value in the eyes of a consumer if it is perceived as being used or touched by another person.

Bread Crumbs

A web design element that allows users to keep track of their locations within programs or documents, metaphorically derived from the fairy tale of Hansel and Gretel.

Margarine Container

A type of packaging designed to hold margarine, a butter substitute made from vegetable oils.