Examlex
Which of the following statements concerning utility is correct?
Operational CRM
Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.
Back-Office
Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.
Customer Acquisition
The process of bringing new customers to a business through various marketing and outreach strategies.
Operational CRM
Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.
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