Negative Marginal Utility Means That

question 132

Multiple Choice

Negative marginal utility means that

• A)total utility is also negative
• B)marginal utility increases as additional units are consumed
• C)the price of the product increases as additional units are consumed
• D)the total revenue spent on the product decreases as more of the product is purchased
• E)total utility decreases as additional units are consumed

---

Definitions:

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.