A Firm Could Differentiate Its Product by All of the Following

question 98

Multiple Choice

A firm could differentiate its product by all of the following means except one.Which is the exception?

• A)making the product available at a number of different locations
• B)increasing the number of services that accompany the product
• C)making the product physically different from other products
• D)using packaging or advertising to create a special subjective image of the product in the consumer's mind
• E)emphasizing that the product provides the same benefits to consumers as the others on the market, even when it is really physically different

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Definitions:

Environmental

Pertaining to the natural world and the impact of human activity on its condition.

Social Cognition

Refers to the processes through which people understand and make sense of others and themselves in social contexts.

Bystander Effect

A social psychological phenomenon wherein individuals are less likely to offer help to a victim when other people are present.

Selective Perception

Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints, based on their background, beliefs, and attitudes.