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The present value index indicates the:
Easter
A significant Christian holiday commemorating the resurrection of Jesus Christ, also celebrated with various secular traditions such as egg hunting.
Geographic Segmentation
A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.
Demographic Segmentation
Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.
Retail Customers
are individuals who purchase goods or services for personal use from retail stores or outlets.
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