Examlex
A company may use several different cost drivers to allocate its indirect costs.
Trial Sample
A small quantity of a product distributed for free or at a minimal cost to consumers for the purpose of testing its effectiveness or appeal.
Questionnaire
A set of structured questions used for gathering information or opinions from individuals.
Shelf Space
The amount of area or space available for products to be displayed in stores; critically important for product visibility and sales.
Retailers' Resistance
The reluctance or opposition shown by retailers towards certain products, practices, or technologies.
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