The Pricing Strategy That Begins with the Determination of a Price

question 61

Multiple Choice

The pricing strategy that begins with the determination of a price at which a product will sell and then focuses on developing a cost structure for the product that will yield a profit is known as:

• A) cost-plus pricing.
• B) prestige pricing.
• C) developmental pricing.
• D) target costing.

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Definitions:

Contraries

In the traditional square of opposition, a pair of categorical propositions that, in virtue of their logical form, could not both be true but could both be false (A and E).

Universal

Pertaining to or affecting the whole or applicable in all cases; general.

Existential Import

A property of categorical propositions; a proposition has existential import if its truth depends on the existence of things of the kinds specified by terms in the proposition.

Contrary

Opposing or differing in nature, direction, or meaning; in logic, it refers to propositions that cannot both be true but can both be false.