A Cost That Is Considered Variable for One Activity Base

question 127

True/False

A cost that is considered variable for one activity base may be considered fixed for a different activity base.

---

Definitions:

Target Market

A distinct category of consumers intended by an organization to receive its products and services.

Points of Difference

Unique features or benefits of a product or service that set it apart from its competitors in the eyes of customers.

Advertising and Promotion

Activities aimed at increasing awareness, interest, and sales of a product or service through various communication strategies.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a certain position within the minds of target consumers relative to competitors.