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The "terms of trade" principle refers to the statement that
Target Audience
The specific group of people at whom a product or the marketing message of a product is aimed.
Generic Marketing Plan
A broad, adaptable marketing strategy framework that can be customized and applied to various types of products, services, or market conditions.
Stakeholders
Individuals or groups with an interest in or impact upon the performance and decisions of an organization, including employees, customers, shareholders, and communities.
Marketing Plan
A comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for a specific period.
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